Here’s the third installment in our Swedish Boot Mafia series.
The third artist to get the Swedish Boot Mafia treatment is Veronica Maggio.
Veronica Maggio is a Swedish singer with Italian origin. She became a household name in Sweden immediately after releasing her first single, “Dumpa mig” (Dump me), which was a huge hit in Sweden, with ample airplay.
A subsequent follow-up single, a major contract, a debut album and a national tour later, she was awarded the “Newcomer of the year” prize in the Swedish Grammy Awards.
"Måndagsbarn" (Monday child) was the first single from her 2nd album and it came out in 2008. It was popular in Scandinavia, but The Swedish Boot Mafia felt that we should give it a little give it a little make-over - and present it to the world anew.
The second artist to get the Swedish Boot Mafia treatment is Erik Hassle. Here’s my take of the second installment in our Swedish Boot Mafia series.
Erik Hassle popped up from nowhere, laying his hands on the runner-up position in the Metro Music Challenge in 2008. That rendered him a deal with Roxy Recordings, which subsequently was transformed into an international deal with Island Records and Universal Republic. His “Hurtful” gained him a lot of fans immediately. And after the Guardian hyped him - well, the rest is kinda history.
In February 2010, “Hurtful” was re-released in a slightly altered version worldwide, including the UK. The Swedish Boot Mafia still wasn’t too happy with it and decided to give it the onceover.
Sophia Somajomay very well champion Robyn for the title as Sweden’s hottest electro soul/R&B star. Not only does she produce oustanding music herself; she writes stuff for other artists as well and has collaborated with Adam Tensta, Vincent and Juvelen just to name a few.
Swedish Boot Mafia decided to give her lovely "I-rony" the onceover.